They can do this by using a third-party system like BackerKit or CrowdOx to collect shipping fees, upsell and cross-sell, and take late pledges. Pledge managers help crowdfunders bridge the gap between their campaign and eCommerce. Kickstarter Has No Pledge Manager, Indiegogo Has InDemand (But it should be noted as well that the lack of curation can also scare backers away from Indiegogo.)Įven with this in mind, it should be noted that while odds of success on Kickstarter are higher, failure on Indiegogo can still result in some partial funding if the flexible funding option is used. That means lower quality projects can slip past the Indiegogo radar and pull the average down. It’s important to know which is which.Īnother thing to consider is that Kickstarter must review each project before it goes live. Some things on Indiegogo overperform, and some things on Kickstarter underperform. This is largely true, but again, heavily dependent upon the category of product that you are crowdfunding. On the surface, this statistic would suggest that using Kickstarter gives you higher chances of success. Only 17-18% of Indiegogo campaigns do the same. Kickstarter Success Rates are Higher, Indiegogo is More OpenĪs many as 37.7% of Kickstarter campaigns succeed. This can be very useful in cases where partial funding would still be useful. In the latter, you can opt to still receive funds even if you only partially meet your goal. Indiegogo, on the other hand, has both all-or-nothing and flexible funding options. It prevents your and your backers from being on the hook if you don’t have enough money to actually make the product. If you do not reach your goal, you get nothing and your backers spend nothing.

However, there is a major difference between how Kickstarter and Indiegogo distribute funds that may sway your decision.

Kickstarter is a generally more favorable environment for most kinds of products, with exceptions where Indiegogo really succeeds. Indiegogo projects sample Kickstarter is All-or-Nothing, Indiegogo is Flexible

Indiegogo vs kickstarter